AWARENESS - YOUR FAME

This is all about getting as many potential customers as possible to have heard about you. It's known as creating awareness.

Awareness can be expensive through the costs of advertising or sponsorship but there are clever ways of creating awareness more cheaply. It can be generated through editorial based publicity or by creating news through stunts, both of which can be free.

A prospect customer hearing your brand name is only half the battle, understanding what it stands for is the key thing.

If you make your company or product name descriptive of the goods you provide then it can save you investment in the long term.

For example, we are called In a nutshell.biz which we feel explains what we do and who our target audience is.

Never miss the opportunity to spread about business cards and brand up your company vehicles, notepaper, invoices, statements and of course your goods themselves - its all awareness.

We find that a recognisable logo can be more memorable than your name when it is seen often enough and it can become a stamp of quality on everything that you do.

You could share your thoughts on 'awareness' with other business people.
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