
	BUSINESS STRATEGY BUSINESS LEADERSHIP WORK ENVIRONMENT FINANCIAL PLANNING STAFF MANAGEMENT EFFICIENT UTILITY MANAGEMENT BUSINESS MARKETING AWARENESS ADVANTAGE AFFINITY ASSOCIATIONS BUDGETING TECHNOLOGY SOLUTIONS STRATEGIC SOURCING LEGAL ADVICE OFFICE ADMINISTRATION STAFF DEVELOPMENT

ASSOCIATIONS

These are all about who or what your company, product or service is associated with.

Think Carling - think football, think Nurofen - think targetted pain relief, think Volvo - think safety, think Asda - think everyday low prices.

All these associations have been built up over years and years as a result of continuous investment ......behind similar messaging.

Although these are all examples of large corporate associations, we believe the same principles apply to businesses of any size.

It's less about the scale of investment and more about continual repetition in a consistent tone.

You could share your thoughts on 'associations' with other business people.
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