|
HOME | BIZ NEWS | BIZ TALK | BIZ ADVICE & INFO | NEW BIZ REGS | BIZ DIRECTORY | BIZ TRADE | BIZ TOOLS |  |
|
|
|
||||||||||||||||||||||
|
|||||||||||||||||||||||
AFFINITY - GETTING LOVEDThis is the difference between someone having heard of your product or service versus them having a deeper connection or even genuine affection for it. To achieve this doesn't just take a lot of time but a good step is to give your product or service a 'personality'. Carphone Warehouse isn't just a phone company or even a broadband comapny, it takes care to ensure that it communicates with a similar tone of voice every time it communicates with customers. It makes it fun the customer feels like they are cared for.Integrity in the confusing world of mobile telephony but it is very powerful. This comes from the fact that the Carphone Warehouse personality is engaging. Other great examples are, Carling, Walkers Crisps, Renault, Direct Line Insurance etc. The tone of voice is extremely familiar and entirely consistent every time you see an ad, read a leaflet or visit a showroom. When you can achieve this you can become deeply connected with your target audience who know what they are going to get every time and are never disappointed. You could share your thoughts on 'affinity' with other business people. |
|
|||||||||
AFFINITY
